About

Sarah McClure is the founding editor of EcoEtique, a guide to understanding, communicating and inspiring all aspects of environmental & social etiquette. She is a freelance writer covering green living, people, culture and health & beauty in Los Angeles. She is a regular contributor with Your Daily Thread, Total Beauty and blogger for Simple Shoes, where she writes on environmental/holistic issues, culture, active/outdoor living, design and celebrity beauty.

As a journalist, she's worked several editorial positions, from on staff at a daily L.A.-based legal newspaper, an editorial assistant for Orange County's most widely circulated lifestyle magazine, an associate editor for a B2B magazine—a post she held for three years, to working nearly a decade as a freelance writer. She has written on a host of topics, from a travel guide to Santa Barbara, turning wine into a health regime, LAPD's first female pilot, an 8-year-old root beer entrepreneur, behind the scenes with the etiquette consultant for the Tournament of Roses, X Game skateboarders, film animators, professional surfers, eco interior designers to one lawyer-turned-home chef. She's interviewed high profiles as O.J. Simpson's Judge Lance Ito, Ken Starr, Jon Provost, Lisa Ling, Tim Gunn, KPCC radio host Sandra Tsing Loh and Sex & the City author Candace Bushnell.

On a personal note, she couldn't help but feel unabashedly bliss when the editors at Elle Décor and Marie Claire published her letters this year.

Her writing has appeared in Flaunt magazine, Total Beauty, Simple Shoes, Racked LA, Your Daily Thread, Pasadena magazine, Tasting Table, Sierra magazine's blog Green Life, Whole Life Times magazine, Orange Coast magazine, ValleyLife magazine, Ideal Bite, 944 and the Los Angeles Daily Journal.

Contact: hello@wordsbysarahmcclure.com

Print ResumÉ     

SARAH McCLURE
ResumÉ

Journalist + Founder of EcoEtique.com
Adept at cultivating strong editorial content that reflects and refines the tone of a publication for its target audience; experienced with rebranding and launching new identities for blogs, online magazines and websites through strategic social media implementation to leverage organic visits and overall traffic growth. Founder and contributor of green living blog EcoEtique.com.

Areas of Excellence

• Exceptional copyediting, reporting, writing skills
• Photoshop, HTML, RSS, Mac, PC
• Experienced in content management platforms: WordPress, Blogspot, Typo3, TypePad
• Effective in social media strategy and management tools: Twitter, Facebook, Digg, Hootsuite, TweetDeck
• Basic Spanish writing and speaking

Comprehensive portfolio available upon request

CAREER HIGHLIGHTS

Production Coordinator            Jan 12 – Feb 12, 2011            Location: Mexico
Peter Greenberg: The Royal Tour, PBS
Helped manage a PBS TV documentary featuring CBS Travel Editor Peter Greenberg and Mexican President Felipe Calderón.

Results:

• Coordinated production logistics and day-to-day operations for a $2 million television series
• Ensured expedited travel and transportation arrangements for a 25-person crew
• Assisted camera crew in the field and researched scout locations
• Supervised production assistants and petty cash

Associate Editor              Oct 2007 – Oct 2010            Location: Los Angeles
Los Angeles Police Protective League - Thin Blue Line Magazine + LAPD.com
Led print and web content for nation's largest police publication. Managed 50-plus contributors, calendar and rigorous deadlines, website, and email-delivered content for daily/weekly 15,000-plus subscribers. Ensured content was edited and to AP standard.

Results:

• Rose from assistant editor to associate editor within one year
• Played integral role in developing new media platform of LAPD, including website and training in social media tools

Editorial Assistant            2007            Location: Los Angeles
The Los Angeles Daily Journal
Performed newsroom duties; assembled expense reports, freelance invoices, reprint permissions and worked closely with section editors on creating daily budget for reporters. Researched, fact-checked and wrote L.A-based legal affairs and news.

Results:

• Generated most-read subscribers for "On the Move" and "Judicial Spotlight" weekly online columns

Freelance
(Online) Contributing Editor/Writer at Flaunt Magazine, eHow, Sierra Magazine, National blogger for Simple Shoes, AOL City's Best, Patch, Huffington Post, Total Beauty, Your Daily Thread, Ideal Bite, Racked LA, Tasting Table, Haute Living.
(Print) Contributing Editor/Writer at Pasadena Magazine, Valleylife Magazine, 944, Orange Coast Magazine, Whole Life Times.

Education
Bachelor of Arts Degree, English. Concentration in Journalism. Chapman University, Orange, CA